Strengthen Singapore-Shanghai business partnerships:

• Understand the Singapore-Shanghai Comprehensive Cooperation Council’s (SSCCC) role and its impact on bilateral economic collaboration.
• Analyse Shanghai’s F&B market, focusing on innovation in culinary, smart F&B, and logistics.
• Learn from industry leaders like Haidilao, Shanghai Yongfu, Meizhou Dongpo, and Yunnans, understanding their innovations and supply chain expertise.
• Identify and explore collaboration opportunities during visits to Shanghai’s key logistics hubs.
  

Leverage Artificial Intelligence (AI)-Driven smart F&B innovations:

• Explore how AI and digital technologies are transforming Shanghai’s F&B ecosystem to enhance productivity and growth.
• Study best practices from leading smart F&B businesses in Shanghai
  

Expand business networks:

• Connect with industry associations and alumni networks from top universities like Tsinghua, Shanghai Jiaotong, and Fudan.
• Engage with business leaders through curated networking sessions to foster collaboration.
  

Create a business strategy for Shanghai opportunities:

• Create and present a business strategy, leveraging insights from site visits, discussions, and networking opportunities.

Pre-trip in Singapore: Strategy Workshop: Creating Innovative & Resilient Smart F&B Businesses

• Understand the latest update on the Singapore-Shanghai Comprehensive Cooperation Council’s (SSCCC)
• Learn about China’s F&B market, focusing on culinary innovation, smart F&B transformation, advanced food manufacturing, and smart logistics in Shanghai.
• Learn about a strategic framework to analyze Shanghai opportunities

Site visit: Shanghai Yongfu 甬府

• Understand the culinary excellence and customer-centric business model behind Yongfu (Two Michelin Star, Three-Diamonds on the ‘Black Pearl Guide’)
• Understand the purpose of Yongfu’s multi-brand development and case studies
• Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players

Seminar, lunch and networking session

• Seminar on “Shanghai Yongfu’s Global Partnership Ecosystem: Trends & Opportunities”
• In-depth partnership discussions with Shanghai Yongfu 甬府

Site visit: Shanghai Yongfu 甬府

• Understand Yongfu’s successful Digital Transformation, including its use of AI & Large Language Model (LLM)
• Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players

Site visit: Yunnans 云海肴

• Understand Yunnans’ supply chain management, including use of latest AI technologies
• Visit KFC China’s supply chain system
• Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players

Seminar, lunch and networking session

• Seminar on Yunnans’ supply chain management: Trends & Opportunities
• In-depth partnership discussions with Yunnan

Site visit: Yunnans 云海肴

• Understand Yunnans’ restaurant management, including revenue management, staff management, customer engagement and use of AI technologies
• Visit a Yunnans restaurant in Shanghai
• Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players

Site visit: Meizhou Dongpo 眉州东坡’s supply chain system

• Understand the Meizhou Dongpo’s food supply chain system, including culinary innovations, smart business transformation and logistics
• Explore partnership

Seminar, lunch and networking session

• Seminar on “Meizhou Dongpo: Partnership in China & Southeast Asia”
• In-depth partnership discussions

Site visit: Meizhou Dongpo 眉州东坡

• Understand Meizhou Dongpo’s restaurant management, including talent development and management, revenue management, customer engagement and use of AI technologies
• Visit a Meizhou Dongpo restaurant in Shanghai
• Best practices and implications for Singapore F&B, food manufacturing, trade and logistics players

Roundtable discussion and business networking: Building partnerships with Tsinghua University and Fudan University Alumni in Shanghai

• Roundtable panel discussion: Engage with prominent Shanghai business leaders and SUTD participants as they share insights on collaboration opportunities and industry trends.
• Business networking opportunities: Connect with potential local partners, including alumni from Tsinghua University and Fudan University, to explore collaborations.

Site visit: Shanghai Industry Association of Restaurants & Catering

• Understand the F&B ecosystem in Shanghai, including culinary innovations and smart business transformation
• Explore partnership

Hands-on strategy workshop: Creating Innovative & Resilient Smart F&B Businesses

• Participant to synthesise and apply key insights and knowledge gained throughout the programme, including AI advancements, F&B innovations, and logistics expertise.
• Participants to use the strategic framework to create company-specific business strategies

Roundtable panel discussion: Advancing Singapore-Shanghai Collaborations in Innovative & Resilient Smart F&B Businesses

• Insights from Singcham China (Shanghai) and the Regional Director (Shanghai), Enterprise Singapore, on fostering partnerships and innovations in the smart F&B sector.
• Participants will present and share their business strategies, and obtain relevant feedback

• Presentation of company’s business strategy to capture business opportunities